Project 03: I Really @#$%^&*…!

First and foremost, my brief:

Screen Shot 2016-12-19 at 6.10.28 PM.png

Relative sketches:

The sketches above show a possible idea for my top frustrations talked about within the brief, also located above.

My Research via Pinterest:

More research links:


After my research, i concluded to approach the packaging design in a more “lower-end” approach. i decided to market the product to be a very affordable one, that can also be bought at any grocery store or market location.

Cup label, Sleeve, & Cup-lid design:


Final Result:

The final product attracts the possible consumer in not only with the overall look but with the similar association with cup noodles. My certain demographic would be aimed towards young adults whom of course, consume alcohol whether it be occasionally or religiously. Of course it would attract those who simply  enjoy oxtail like myself.

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